Case Study

ICN Homes

ICN Homes is a regional homebuilder primarily building in the North Carolina and Florida markets.

The Challenge

When ICN Homes approached Lush Digital, their website was antiquated and broken, and they had little to no actual photography or video to tell their story.

Goals for the new website revolved around creating a new, modern design that was well organized, responsive, and easy for customers to navigate.

The timeline for development on this site was 2 months.

The Approach

Lush Digital implemented a comprehensive marketing strategy for ICN Homes, combining creative content creation with strategic digital management to enhance their brand presence. This holistic approach included ongoing professional photography and videography to showcase ICN Homes' stunning designs, craftsmanship, and completed projects. In addition, Lush Digital managed ICN Homes' social media platforms, curating engaging content that reflected the company's values, expertise, and commitment to excellence.

The strategy also involved web design and ongoing website management to ensure ICN Homes maintained a modern, user-friendly online presence that effectively captured leads and converted visitors. By integrating these elements into a cohesive marketing plan, Lush Digital successfully elevated ICN Homes' visibility and engagement, reinforcing its reputation as a premier home builder.